Below is a translated article, from the original French, from the LES ECHOS.FR website, by a certain Valérie Landrieu, on January 7th, 2013. Click here for the original artcle.
Since of course this article is now a few years old, I’m wondering if what was said still holds any water…
In any case, have you made or did you make the right choice for your studies?
We are hoping the following, as well as your comments, will help you answer the question !
Note that I used google translate directly for the English, so please be kind when if you see a few weird phrases….
Formations aux métiers du luxe : s’y retrouver dans une offre pléthorique
• The management training and luxury marketers have increased. • Those of ESSEC, IAE Gustave Eiffel, and Sup de Luxe stand out from the rest.
Thibaut de la Rivière (Principal Administrator at SUP DE LUXE) does not want to give false hopes to applicants who dream of a career in luxury management. The director of the luxury marketing Institute – Sup de Luxe, historical formation of the sector created by the House of Cartier – is categorical: “The courses dedicated to management and luxury marketing have multiplied but this offer corresponds more to youth tastes than to any market reality. Despite its strong economy of steal, luxury today is not hiring any more today than twenty years ago. There are, in France, about 150 junior positions open annually and some senior positions, moreover almost exclusively to executives of the sérail,” he asks, remembering “the shortage of staff formed sector, twenty-five years ago. ”
More offers for studies in relation to market needs? This feeling is shared but qualified by Christel de Lassus, director of design innovation master studies and luxury IAE Gustave Eiffel University Paris Est Créteil Val-de-Marne. “Companies know what to believe about the training,” says the manager. “Moreover, within France should not only be considered; there are beautiful possibilities for employment internationally. ”
Anyway, the premium on training to management and luxury marketing, comes from experience. MBA from ESSEC, the master of the IAE Gustave Eiffel and luxury Sup MBA and hold the rope, ESLSCA the Inseec, the GSS or the SAI are also distinguished in a crowded marketplace.
At ESSEC, one creates “luxury bosses”
The MBA was launched in 1995 with LVMH (owner of the “voices”), is the first of its kind. It combines the characteristics of the various trades of luxury and high-level training. The first class had 14 students; today they are 38. Most international from the beginning, this training is now home to 85% foreigners. To beef up the profiles, Simon Nyeck, program director since 2005, has doubled the number of lessons of finance and accounting. A steering committee, set up with partner companies, can adapt the program to new industry challenges (digital – half of the sector recruitment – “retail”, Chinese customers …). Each graduating from immersion for fifteen days in Asia and the Middle East for business and cultural seminars. Students lead a consulting mission for two and a half months in business.
Duration: 11 months. Cost: 37,000 euros.
IAE Gustave Eiffel, “the only academic training”
In this IAE University of Paris Est Créteil Val-de-Marne, on the Marne-la-Vallée campus, preparing a master 2. The first class graduated in 1992 with a Master in Industrial Management luxury. This very selective curriculum has 25 places for an average of 600 candidates selected based on their academic achievements (management, human sciences, legal, Parisian art schools or engineering) courses already carried out in the sector luxury, their international opening (double cropping is appreciated) and motivation. Students can opt for learning (a little over half of the workforce), for initial training or for continuing education (average 2 people) for professionals in loss of job or career development, and whose age hovers around forty. Each promotion is sponsored by a luxury home, for “an exchange of knowledge and openness of the company.”
Duration: 12 months. Cost: 600 euros. Internship 2 months and 5 months.
Sup De luxe, “serving luxury”
Created in 1990 by Cartier, the luxury marketing Higher Institute delivers an MBA from the reform of the securities. Claimed as “only team belonging to the sector”, the program is taught exclusively by professionals. One hundred students are enrolled each year – this is 70% of graduates from various disciplines, 20% of people in career transition or who wish to complete their training and to 10% of employees assigned by brands. Training takes place from September to June, from 18 to 22 hours out of 500 hours of classes from Monday to Thursday and either on Friday or Saturday. The youngest are trainees business day. “This qualifying period may correspond to a pre-employment for luxury businesses, still very selective in their recruitment. “Of the 3,800 applications received each year,” there are at least 3,000 who sooner dream of being luxury customers than actually working in the industry “regrets Thibaut de la Rivière. Selected from canidates with high school + 4 or 5 years university study, writing a dissertation on luxury and personality, the candidates also pass general knowledge tests in General Culture, in French, and in English. “The quality of the candidates on the business aspect of the industry” is evaluated during interviews. The study program is based on two types of interventions: those professionals of major disciplines and those of “key players” – one hundred iconic names per year.
Duration: September to June Price: 15,000 euros, including for study trips, etc…
Christophe Rioux, originally the first luxury marketing seminar at Sciences Po, directs studies for the ISC. The International MBA in luxury business that business school is offered in both “full time” (6 month course, 6-month internship) and “part time” (Fridays and Saturdays). With a third of the student body as foreign students – with a good level of French – and represents “an open approach to luxury.” An introduction to the art market in the world is thus part of the curriculum.
Duration: 12 months. Price 10,900 euros ( “FTEs”) and 10,400 euros ( “part time”)
At ISG, the luxury specialty exists as master and as MBA. Launched in 2002, the MBA provides graduates (2 class groups of 30 students) and professionals who want to develop or redirect their carriers (18 students). A partnership with the Florent course was launched recently.
MBA 1 year: 8,000 euros. Executive of 1 year and a half: 16.000 euros. including study trips.
Valerie Landrieu
supdeluxe 